DRIAG.org
From Data To Growth: The Marketing Operating System
DRIAG is the operating system for AI-era marketing: Data, Reports, Insights, Actions, Growth. Learn it through our free, CPD-aligned certification course built for training course alumni and working marketing professionals.
Free CPD
Certification at zero cost, structured for continuing professional development credits.
Standards-Aligned
Built for our Training Partners Alumni and practising marketing professionals.
Action-First
Never stop at reporting: every module moves insight directly into executed actions.
The Five Stages Of DRIAG
A repeatable operating loop that turns marketing measurement into compounding growth.
Data
Capture what matters
First-party analytics, consent-clean tracking, and AI-visibility signals collected into one reliable foundation.
Reports
See the system clearly
Dashboards and scheduled reporting that surface movement instead of vanity metrics.
Insights
Find the levers
Interpretation that connects what changed to why it changed, and what it is worth.
Actions
Execute, never stall
The step most marketing skips: pushing every insight into published pages, campaigns, and integrations.
Growth
Compound the results
Scaled metrics reviewed back into the data layer, closing the loop and restarting the flywheel.
The DRIAG Certification Course
Designed and taught by Graham Hansell, drawing on three decades of digital discovery work since 1996.
Learn the System
Work through the five DRIAG stages with real campaign data, templates, and the DECIDE and DAARTS supporting measurement frameworks.
Get Certified, Free
Complete the courses and assessments to earn DRIAG certification, structured to count toward your CPD record.
Join the Community
Connect with other students and working marketers applying DRIAG in the field, sharing playbooks and results.
Grow Your Career
DRIAG practitioners feed directly into SiteLynx Digital Discovery Network projects and roles as the network grows.
Frequently Asked Questions
What is DRIAG?
DRIAG is a marketing operating system: Data, Reports, Insights, Actions, Growth. It is a repeatable loop that turns measurement into executed actions and compounding results, with a hard rule that no cycle stops at the reporting or insight stage.
Who is the DRIAG course for?
The course is built for post training course and working marketing professionals who want structured, CPD-aligned continuing professional development in AI-era marketing operations.
Is the certification really free?
Yes. The DRIAG certification course is free. DRIAG.org is the community flywheel of the SiteLynx Digital Discovery Network: it builds the practitioner community from which network projects and roles are filled.
Who is behind DRIAG.org?
DRIAG.org is a node of the SiteLynx Digital Discovery Network, founded on SiteLynx heritage dating to 1996. The course is designed and taught by Graham Hansell. Sister nodes include SiteLynx.com (governance), SLX.marketing (execution), AnswerEngine.Marketing (AEO/GEO), and AgentEngine.Marketing (agentic web).
Ready to move from reporting to growth?
Join DRIAG for the free certification course, or talk to the network about bringing DRIAG into your organisation.